Why do we use cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites.  Third parties serve cookies through our Websites for advertising, analytics and other purposes.  This is described in more detail below.

The specific types of first- and third-party cookies served through our Websites and the purposes they perform are described in the table below:

Types of cookie	Who serves these cookies	How to refuse
Essential website cookies: These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.	We set certain Shopify cookies.	Because these cookies are strictly necessary to deliver the Websites to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described below under the heading "How can I control cookies?".
Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use.  However, without these cookies, certain functionality (like videos) may become unavailable.	We and third parties set certain performance and functionality cookies.	To refuse these cookies, please follow the instructions below under the heading "How can I control cookies?" Alternatively, please click on the relevant opt-out link on the applicable third-party website.
Analytics and customization cookies: These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.	We and third parties, including Google Analytics, set analytics and customization cookies.	To refuse these cookies, please follow the instructions below under the heading "How can I control cookies?" Alternatively, please click on the relevant opt-out link on the applicable third-party website.
Advertising cookies: These cookies are used to make advertising messages more relevant to you.  They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.	We and third parties set advertising cookies.	To refuse these cookies, please follow the instructions below under the heading "How can I control cookies?" Alternatively, please click on the relevant opt-out link on the applicable third-party website.
Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our Websites through third party social networking and other websites.  These cookies may also be used for advertising purposes too.	Third parties, including Facebook and Twitter, set social networking cookies.	To refuse these cookies, please follow the instructions below under the heading "How can I control cookies?" Alternatively, please click on the relevant opt-out link on the applicable third-party website.