VII. ADDITIONAL DISCLOSURES FOR INDIVIDUALS IN CALIFORNIA

If you are a California resident, California law requires us to disclose the following additional information with respect to our collection, use, and disclosure of personal information. If you reside in California, this section applies to you. 

Additional Disclosures

In the preceding 12 months, we have collected the following categories of personal information: identifiers, characteristics of protected classifications under California or U.S. law, commercial information, internet and electronic network activity information, audio and visual data, professional or employment-related information, and inferences. For more information about the data points we collect, the categories of sources of such collection, and how we collect personal information for business and commercial purposes, please see the What We Collect and How We Use It section above. In the preceding 12 months, we have disclosed personal information for the business and commercial purposes described in the Disclosures of Information section above, and we have made disclosures for business purposes to the following categories of recipients:

Category of Personal Information:	Categories of Recipients:
Identifiers, such as your name, IP address, and email address	Fraud prevention partners, data analytics providers, marketing partners, payment and financing processors, fulfillment partners, customer support partners, internet service providers, operating systems and platforms, customer feedback platforms, cloud service providers, and the public (for example, the name you choose to provide in connection with a product review may be disclosed publicly).
Characteristics of protected classifications under California or U.S. law, such as age	Fraud prevention partners, data analytics providers, marketing partners, Internet service providers, operating systems and platforms, customer feedback platforms, and cloud service providers.
Commercial information, such as records of products purchased	Fraud prevention partners, data analytics providers, marketing partners, payment and financing processors, fulfillment partners, customer support partners, Internet service providers, operating systems and platforms, customer feedback platforms, and cloud service providers.
Internet and electronic network activity information, such as browsing history, search history, and information about your activities on our Websites	Fraud prevention partners, data analytics providers, marketing partners, customer support partners, Internet service providers, operating systems and platforms, customer feedback platforms, and cloud service providers.
Professional or employment- related information, such as where you work	Fraud prevention partners, data analytics providers, and customer support partners.
Audio and visual data, such as phone recordings when you contact customer service or photos submitted in connection with a product review	Fraud prevention partners, customer support partners, Internet service providers, operating systems and platforms, customer feedback platforms, cloud service providers, and certain photos may be shared publicly in some circumstances (such as in connection with a product review).
Inferences, such as your shopping preferences	Fraud prevention partners, data analytics providers, marketing partners, customer support partners, Internet service providers, operating systems and platforms, customer feedback platforms, and cloud service providers.

In the preceding 12 months, we have shared or sold the following categories of personal information to the following categories of third parties for the commercial purpose of advertising our products to you: 

Category of Personal Information:	Category of Third Parties:
Identifiers	Marketing and advertising networks, data co-ops, and data analytics providers.
Internet or other electronic network activity information	Marketing and advertising networks, data co-ops, and data analytics providers.
Commercial information, such as records of products purchased	Marketing and advertising networks, data co-ops, and data analytics providers.
Inferences, such as your shopping preferences	Marketing and advertising networks, data co-ops, and data analytics providers.

We do not knowingly sell or share personal information about consumers under the age of 16.

Data Retention

We store personal data associated with your account for as long as your account remains active. If you close your account, we may retain some information about you and your purchases where we have an ongoing legitimate business need to do so (for example, to comply with applicable legal, tax or accounting requirements). We store other personal data for as long as necessary to carry out the purposes for which we originally collected it and for other business purposes explained in this Privacy Statement.

Your Privacy Rights

You have the right to opt out of sharing and sales at any time by clicking here. You can also opt out of certain targeted advertising, sharing and sales by visiting our Websites with a legally-recognized universal choice signal enabled (such as the Global Privacy Control). You may need to renew your opt-out choice if you use a different browser or device to access our Websites. Please see the Your Privacy Rights and Choices section above for more information about the privacy rights you have as a California resident, how to exercise your rights, and how we will verify your requests.

If you are submitting a rights request as an authorized agent, you are required to submit proof of
your authorization to make the request, such as a valid power of attorney or proof that you have
signed permission from the individual who is the subject of the request. Please do not provide any sensitive personal information in connection with this request, such as a driver’s license or other government-issued ID. In some cases, we may be required to contact the individual who is the subject of the request to verify his, her, or their own identity or confirm you have permission to submit this request. If you are an authorized agent seeking to make a request, email us at [e-mail] or call us at 1.866.676.KEEN(5336).

Notice of Financial Incentives

We offer various financial incentives. For example, we may provide discounts, coupons, or other benefits to customers who join loyalty programs or sign up to receive our marketing emails or text messages. When you participate in a financial incentive, we collect personal information from you, such as identifiers (like your email address or phone number), commercial information (like your purchase preferences and interests or purchase history), and professional or employment-related information. You can opt into a financial incentive by following the sign-up or participation instructions provided. If you later decide to opt out of receiving any ongoing benefits, you can do so at any time by following the applicable unsubscribe instructions or contacting us at [e-mail]. The value of your personal information is reasonably related to the value of the offer or discount presented to you.

Shine the Light

California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. Under the law, a business must either provide this information or permit California residents to opt in to, or opt out of, this type of sharing. KEEN qualifies for this alternative option. To opt out of having information about you shared with third parties for direct marketing purposes, please click here.